Maestro
Investigador

Category

WEB/MOOC

Customer

University of Los Andes

Date

2022

Location

COLOMBIA

Role:
Gamification Lead & UX Designer

Project goal

A consortium of higher education institutions, led by the University of Los Andes, Colombia’s top 1 private university needed to train more than 200 professors from different parts of the country on preparing and writing research papers. For this purpose, they created a MOOC (Massive Open Online Course) but they were struggling to get professors engaged, due to the complex topics covered and the fact that professors have their full-time job to attend.

 

I was brought on board to design a Gamified strategy to make this MOOC truly engaging and apply the best UX design and behavioral science strategies to the current state of the project.

Skills & Deliverables

  • UX Research
  • UX Wireframe
  • Behavioral Design
  • Gamification
  • Creative Strategy
  • Game UI/UX Design

Solution

Using the available resources and native plugins from Moodle, I designed a holistic strategy to empower learners through meaningful choices (specialization paths) and used a narrative framework to leverage their curiosity throughout the whole course, as well as a solid reward schedule to keep them motivated via accomplishment symbols and levels.

Results

  • 98% Completion Rate
  • The experience was so well designed and engaging that the Ministry of Education added the MOOC to their online learning platform "Colombia Aprende" to allow further cohorts to extract all the value from this academic space.

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