B (The) 1
Challenge v.1

Category

MOBILE APP

Customer

MINISTRY OF EDUCATION

Date

2019

Location

COLOMBIA

Role:
Gamification Lead & UX Designer

Project goal

Our goal was to create an engaging app for students from the Public School system in Colombia to improve their English learning process. Most of our users come from rural and underdeveloped areas so we had to create something that was appealing and inclusive.

 

Additionally, English class in public schools is usually one of the least favorite for students because of the lack of opportunities to interact with this language in their specific contexts.

Skills & Deliverables

  • UI/UX Prototyping
  • Behavioral Design
  • UX Writing
  • Narrative
  • UX Research
  • Gamification
  • Creative Strategy
  • User Experience Design

Solution

For the first time in Colombian history, the Ministry of Education bet on leveraging the power of Gamification to achieve its learning goals. I was in charge of creating the whole gamified strategy to bring playfulness to the public school system. The app was presented by the very President of the Republic, Mr. Ivan Duque, amidst the pandemic to support the learning process of students all around the Colombian territory.

Results

  • +100K downloads in the first month
  • 80% Completion Rate

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